OBJECTIVE

Transform a meaningful, hand-drawn logo into a refined, scalable brand identity that could be used consistently across various applications.

SCOPE: Logo Design, Brand Design, Graphic Design

OUTCOME

Outdoorsmen for Christ now has a refined, professional logo that stays true to its original story while functioning as a strong, versatile brand asset.

The addition of simple brand guidelines ensures consistency across future materials, helping the organization present itself clearly and confidently. This project demonstrates how design can honor meaning while creating something practical and lasting.

Preserved Authenticity: Maintained the heart and story of the original hand-drawn logo.
Refined for Use: Created a balanced, scalable mark suitable for real-world applications.
Simple Brand System: Delivered guidelines that support consistent and confident usage.
Community-Centered Design: Elevated a meaningful concept rooted in the organization’s values.
Practical Foundation: Equipped the organization with tools for long-term brand growth.

Overview

We worked with Outdoorsmen for Christ to take a logo created by one of the children in their community and evolve it into a professional, usable brand asset while preserving its original heart and meaning. By carefully refining the design, we created a balanced and cohesive mark that maintains the authenticity of the original concept. In addition to the logo, we developed loose brand guidelines and usage standards to help the organization apply their identity consistently. The final deliverables give the group a strong foundation for future growth, communication, and outreach. This project reflects how thoughtful design can elevate something personal into something practical without losing its significance.

Process & Workflow

Discovery & Direction

Collaborated with the organization to understand:
- The story behind the hand-drawn logo
- The importance of preserving its original meaning
- How the logo would be used across different contexts
Identified the need to balance authenticity with usability.

Logo Refinement

Translated the hand-drawn concept into a clean, digital format.
Refined proportions, spacing, and structure to create a more balanced and scalable mark.
Maintained key elements of the original drawing to preserve its personal and emotional value.
Ensured the logo would work across multiple sizes and applications, from print to digital.

Brand Guidelines & Application

Developed loose brand guidelines to support consistent use of the logo.
Created logo usage variations for different scenarios (light/dark backgrounds, spacing, etc.).
Provided guidance on how to maintain clarity and consistency across materials.
Equipped the organization with tools to confidently apply their brand moving forward.