OBJECTIVE
Launch a targeted paid campaign to promote CHT’s CCMA program, driving awareness and registrations for a new training location.
SCOPE: Marketing Strategy, Campaign Strategy, Producing, Video Strategy, Video Pre-Production, Video Production, Video Editing, Paid Campaign Strategy, Landing Page Development, Performance Tracking & Reporting
OUTCOME
The campaign reached 49,841 people, drove 783 landing page visits, and generated 36 registration button clicks, demonstrating strong performance across both engagement and conversion metrics.
We partnered with Trainer Connect to create a focused, short-term campaign designed to generate both awareness and action. By combining targeted Meta ads with a dedicated landing page, we created a clear path from discovery to registration. By testing two distinct creative directions, we were able to balance reach and engagement while maintaining consistent click performance. The result was a high-impact, data-driven campaign that successfully introduced the program to a new audience and drove meaningful interest.
Overview
The campaign successfully delivered both awareness and measurable engagement within a short timeframe. The dual-creative approach allowed us to reach a broad audience while maintaining strong interaction rates. “Ready to Launch?” expanded visibility, while “Make A Lasting Impact” drove deeper engagement and slightly higher click performance. Together, the campaign created a balanced funnel—from awareness to action—resulting in meaningful traffic and demonstrated interest in the CCMA program.
Process & Workflow
Strategy & Campaign Planning
Defined campaign goals:
Drive awareness of the CCMA program
Generate landing page traffic
Encourage registration intent
Identified two core audiences:
Young adults exploring healthcare careers
Adult career changers seeking alternative education pathways
Developed a geotargeted strategy focused on users within a 40–50 mile radius of the training location.
Creative Development
Produced two video ads to support the campaign:
“Make A Lasting Impact” – focused on emotional connection and purpose-driven messaging
“Ready to Launch?” – focused on opportunity and next steps
Designed each video to serve a different role within the campaign:
One to drive engagement
One to expand reach and awareness
Landing Page Development
Built a dedicated CCMA landing page to:
Track traffic and user behavior
Provide clear program information
Guide users toward registration
Optimized the page for a single primary action:
Clicking “Register for CCMA” and viewing the registration form
Campaign Execution
Ran the campaign over 7 days across Meta platforms
Targeted users 18+ within a 40-mile radius
Monitored performance across reach, engagement, and click-through behavior
“The best part about working with Absorb is the results. They are committed to delivering amazing quality and service with everything they do. I would recommend Absorb’s services to anyone because I trust in their ability to always do a great job.”
Jaden Wilson
CEO, Trainer Connect