OBJECTIVE
Manage and scale cross-platform social media accounts across two business entities.
SCOPE: Social Media Strategy, Social Media Management, Content Creation, Platform Management, Graphic Design, Video Content Production, Performance Tracking & Reporting
OUTCOME
Over a 90-day period, the accounts saw a 97% increase in followers, 90% increase in reach, and 92% increase in engagement, demonstrating strong momentum across all channels.
TrainerConnect and Certified Healthcare Training now have an active, growing social media presence that supports both awareness and conversion-focused efforts. The combination of consistent posting, improved content quality, and platform-specific strategies resulted in measurable growth across all key metrics. Social media became a core driver of visibility, engagement, and website traffic, while also providing a foundation for future campaigns and content initiatives.
Overview
We partnered with TrainerConnect to build a consistent, multi-platform social media presence that supports both brand awareness and lead generation. Through a combination of daily posting, strategic content creation, and platform-specific optimization, we significantly increased audience engagement and reach.
Over a 90-day period, the accounts saw a 97% increase in followers, 90% increase in reach, and 92% increase in engagement, demonstrating strong momentum across all channels . Social media also played a key role in supporting broader marketing efforts, contributing to increased website traffic and visibility.
The result was a scalable content system that positioned TrainerConnect and CHT for continued growth while building a more engaged and active audience.
Process & Workflow
Strategy & Platform Management
Managed all social platforms across:
Facebook
Instagram
LinkedIn
Google Business
Developed a consistent posting cadence, often publishing multiple times per day to maintain visibility and engagement .
Focused on aligning content with business goals, including:
Promoting certification programs
Building brand awareness
Driving traffic to the website
Content Creation & Optimization
Created a library of graphics, videos, and branded content to support ongoing posting .
Balanced content types, including:
Educational posts
Program highlights
Testimonials and reviews
Behind-the-scenes content
Identified key audience preferences:
Strong demand for authentic, behind-the-scenes content featuring students and instructors
Higher engagement when content felt less promotional and more personal
Platform-Specific Growth
LinkedIn:
Achieved 220% increase in visitors and 533% increase in unique visitors, with steady follower growth
Facebook & Instagram:
Drove significant increases in reach and engagement through consistent posting and improved content quality
Identified opportunity to expand beyond existing audiences and reduce reliance on paid media
Google Business:
Established and optimized listings, including content cross-posting to improve local visibility
Performance Tracking & Iteration
Continuously analyzed performance data to refine strategy:
Adjusted content mix based on engagement trends
Identified gaps in content variety and audience targeting
Key insight:
Early performance relied heavily on paid media, but organic strategy improvements helped build more sustainable engagement over time
“The best part about working with Absorb is the results. They are committed to delivering amazing quality and service with everything they do. I would recommend Absorb’s services to anyone because I trust in their ability to always do a great job.”
Jaden Wilson
CEO, Trainer Connect