OBJECTIVE

Create a testimonial video to highlight Sunco Construction’s role as a strategic partner in developing new facilities for Mooresville Schools

SCOPE: Cinematography, Producing, Video Strategy, Interview Strategy, Video Pre-Production, Video Editing, Color Grading, Audio Engineering, Motion Graphics

OUTCOME

The video positions Sunco as a trusted, forward-thinking partner dedicated to community growth, while visually showcasing the quality and scale of their work.

Building the Future successfully tells the story of Sunco Construction’s impact on Mooresville Schools, highlighting their role in creating spaces that will serve students for years to come. By combining authentic storytelling with dynamic visuals, the final piece reinforces Sunco’s mission and strengthens their presence as a leader in educational construction.

Strategic Positioning: Framed Sunco as a long-term partner in community development, not just a builder.
Efficient Production: Captured all interview and b-roll footage within a 3-hour early-morning window without disrupting school operations.
Narrative-Driven Approach: Used a testimonial structure to create authenticity and emotional connection.
Dynamic Visuals: Movement shots elevated the presentation of the new facilities, showcasing scale and quality.
Brand Alignment: Reinforced Sunco’s “Building a Better Tomorrow” message through both visuals and storytelling.

Process & Workflow

We partnered with Sunco Construction to create a compelling testimonial that positioned them as more than a builder, but a trusted community partner shaping the future of education. Through intentional interview strategy and thoughtful storytelling, we highlighted both the tangible impact of the new facilities and the deeper value Sunco brings to the community.

Our team executed a highly efficient production schedule, capturing all key footage within a tight early-morning window to accommodate school operations. The inclusion of dynamic movement shots elevated the final video, showcasing the scale and quality of the renovated spaces in a visually engaging way. The final piece successfully blended narrative and visuals to reinforce Sunco’s brand message while demonstrating real-world impact.

Strategy & Pre-Production

Collaborated with Sunco to define the core message: positioning them as a strategic partner and community pillar, not just a contractor.
Developed interview talking points centered around:
Community impact
Long-term investment in students
Alignment with Sunco’s tagline: “Building a Better Tomorrow”
Planned logistics around a tight school schedule, requiring a precise and efficient production window.

Production

Early Morning Execution: Crew arrived on-site at 6:00 AM and wrapped filming by 9:00 AM to avoid disrupting the school day.
Interview Capture: Filmed Dr. Jake Allen in a natural, professional setting to deliver an authentic and credible testimonial.
B-Roll & Movement Shots: Used smooth, intentional camera movement to emphasize the scale and quality of the new facilities. Captured dynamic footage of Mooresville High School’s upgraded spaces, including:
- Pioneer Pavilion
- Weight room
- Practice gym
- Wrestling room
- Classroom environments

Post-Production

Editing & Storytelling: Crafted a narrative that seamlessly blended Dr. Allen’s testimonial with visuals of the new spaces.
Color Grading: Applied clean, natural tones to maintain authenticity while enhancing visual clarity.
Audio Engineering: Ensured clear, professional audio to support the credibility of the interview.
Motion Graphics: Incorporated subtle graphics to reinforce key messaging and branding.

“Absolutely would recommend Absorb to others. The quality of services provided was amazing. In addition, the response times were better than expected in answering any questions or needing anything from them.”

Jason Wolfe
Pre-Construction Manager at Sunco Construction