OBJECTIVE

Design and develop a website for Street Cat Community Outreach to create a simple, easy-to-manage platform that supports donations, promotes events, and connects the community with adoptable cats.

SCOPE: Information Architecture, Content Revisions, Copywriting, UI Design, UX Design, Graphic Design

OUTCOME

Within the first 30 days, the site saw a 44% increase in organic traffic, with 1.2K organic visits during launch week, demonstrating immediate visibility and engagement.

Street Cat Community Outreach now has a website that serves as a central hub for their mission, making it easy for the community to get involved and provide support. The improved structure and SEO foundation led to immediate growth in organic traffic, while the clean design and clear messaging help convert visitors into volunteers, donors, and adopters. The site is both practical and scalable, giving the organization a strong digital foundation for continued impact.

Immediate Growth: 44% increase in organic traffic within 30 days and 1.2K organic visits at launch.
Clear Navigation: Structured for quick access to critical information and actions.
Mission-Focused Design: Built to support donations, adoptions, and community engagement.
Built for Independence: Squarespace platform and training enable internal management.
Scalable Foundation: Designed to grow alongside the organization’s needs.

Overview

We partnered with Street Cat Community Outreach to build a clean, functional website that supports both their mission and day-to-day operations. By combining clear structure with approachable messaging, we created a site that makes it easy for visitors to donate, volunteer, and engage with the organization. The platform was designed to highlight adoptable cats and provide quick access to critical information like events and emergency contacts.

Within the first 30 days, the site saw a 44% increase in organic traffic, with 1.2K organic visits during launch week, demonstrating immediate visibility and engagement. With a user-friendly backend and training in place, the team is now equipped to manage and grow their site independently.

Process & Workflow

Strategy & Information Architecture

Worked with the organization to define core needs:
- Donations and support
- Event promotion
- Emergency contact access
- Adoption visibility
Built a streamlined site structure featuring key pages:
- Volunteer
- Donate
- Events
- Adoptable Cats
- Contact
- FAQs
Focused on clarity and accessibility to ensure users can quickly find what they need.

Copywriting & Content Development

Wrote all website copy to reflect the organization’s tone:
- Compassionate
- Community-driven
- Clear and approachable
Structured content to guide users toward action, whether donating, volunteering, or adopting.

Design & Development

Built the website on Squarespace for ease of use and long-term sustainability.
Created a custom theme aligned with their brand direction.
Designed with a minimal approach to:
- Keep the focus on mission and action
- Ensure usability across all devices
Implemented features to support donations, event updates, and showcasing adoptable cats.

Training & Handoff

Provided hands-on training for the Street Cat team:
- Updating content
- Adding events
- Managing adoptable cat listings
Ensured the team could confidently maintain the site without ongoing support.

“The Absorb team is amazing. They transformed our website into something much more user-friendly with a beautiful graphic presentation. Their team is always accessible, and their follow-up is outstanding. After working with a few other companies, our experience with Absorb has been by far the best.”

Alicia Fouty
Executive Director, Street Cat Community Outreach