OBJECTIVE
Build a consistent, mission-driven social media presence that would increase awareness, strengthen community engagement, and support the organization’s long-term outreach efforts across multiple digital platforms.
SCOPE: Social Media Strategy, Content Pillar Development, Campaign Planning, Copywriting, Graphic Design, Social Media Management, Community Management, Content Scheduling, Analytics Reporting, Performance Optimization, Cross-Platform Content Creation
OUTCOME
Across platforms, the organization achieved an average 170% increase in followers and a 94% increase in engagement, while consistently driving traffic back to the website and key programs.
Peace Restored now has a structured, sustainable social media presence that supports both immediate community engagement and long-term organizational growth. Through strategic planning, consistent content creation, and active community management, social media became a powerful storytelling tool that reinforced the organization's mission while expanding its reach. The engagement helped increase awareness, drive website traffic, grow audiences across multiple platforms, and establish a foundation for future fundraising, outreach, and program promotion efforts.
Overview
We began by developing a comprehensive social media strategy rooted in Peace Restored’s mission, audience needs, and organizational goals. Through content pillar development, campaign planning, content creation, scheduling, and community management, we transformed social media from a sporadic communication channel into a structured storytelling platform. Over the course of the engagement, Peace Restored experienced significant growth across Facebook, LinkedIn, Instagram, YouTube, and website traffic originating from social content.
The strategy contributed to increased brand awareness, stronger engagement, improved website visibility, and a growing online community centered around healing, restoration, and mental health advocacy. Across platforms, the organization achieved an average 170% increase in followers and a 94% increase in engagement, while consistently driving traffic back to the website and key programs.
Process & Workflow
Strategy & Content Development
Before creating content, we worked with Peace Restored to establish a clear social media foundation.
Conducted audience and messaging research.
Defined core content pillars aligned with the organization's mission and services.
Developed a 12-month content roadmap with monthly themes to support consistent storytelling and audience engagement.
Established content categories including:
Mental health education
Grief support resources
Inspirational content
Community stories
Event promotion
Organizational updates
This strategy ensured every piece of content served a larger purpose rather than existing as an isolated post.
Content Creation & Community Management
Our team managed all day-to-day social media activities, including:
Content planning and scheduling
Graphic design and visual asset creation
Copywriting
Cross-platform publishing
Community management and audience engagement
Performance monitoring and reporting
Content was tailored for each platform while maintaining a consistent voice and visual identity that reflected Peace Restored's mission and refreshed brand system.
Performance & Growth
Throughout the engagement, social media became a meaningful driver of awareness and engagement.
Reach grew from 15,621 people in January 2024 to peaks of 31,435 people reached in January and 14,979 people reached in June, consistently exposing Peace Restored to thousands of community members each month.
Generated as many as 680 monthly content interactions and 1,300 Facebook visitors.
Added over 175 new Facebook followers during the reporting period.
Grew from virtually no activity to a platform generating:
105 page views
143 reactions
3,377 impressions in a single month
Added 104+ LinkedIn followers between February and July alone.
Increased visibility and engagement through consistent posting and branded content.
Reach grew to 453 accounts in June, representing a 208% increase month-over-month.
YouTube
Expanded Peace Restored's video presence through educational and awareness content.
Generated:
4,283 views in January
36 hours of watch time
5,200 impressions
4,000 new viewers during peak performance periods.
Website Impact
Social media efforts supported broader marketing initiatives and helped drive website traffic and visibility.
Key website growth metrics during the campaign included:
554 website visits immediately following launch (+293%)
Growth to 1,100 website visits and 2,200 page views in February
97 website clicks from search engines in June (+39%)
Consistent increases in search visibility and branded search traffic throughout the engagement.
“Absorb is an awesome company to work with to produce a beautiful end product. We have enjoyed having them as our partners for several years. If you are looking for a company to help you convey your company's vision this is the place to be.”
Ann Madison
Executive Director of Peace Restored