OBJECTIVE

Showcase the community’s passion for beekeeping and create a welcoming invitation for future members and event attendees

SCOPE: Cinematography, Producing, Video Strategy, Interview Strategy, Video Pre-Production, Video Editing, Color Grading, Audio Engineering, Motion Graphics

OUTCOME

Bee Our Guest captures the energy, passion, and welcoming nature of the White Lick Beekeepers Association in a way that feels genuine and approachable.

The video highlights the diversity of the community while making beekeeping feel accessible to newcomers. As a result, the organization now has a versatile promotional asset that can be used to attract new members, promote future events, and strengthen their presence in the community.

Multi-Voice Storytelling: Captured perspectives from a wide range of attendees to create a well-rounded narrative.
Dual-Crew Efficiency: Simultaneously captured interviews and event coverage without missing key moments.
Authentic Event Coverage: Leaned into real-time, unscripted interactions to preserve the energy of the day.
Adaptability in Production: Successfully filmed in high-noon conditions while maintaining visual quality.
Long-Term Value: Created a reusable promotional asset for ongoing outreach and event marketing.

Overview

We partnered with the White Lick Beekeepers Association to create a high-energy, authentic promotional video that reflects the spirit of their community. Through strategic interview planning and real-time event coverage, we captured a wide range of voices—from board members to first-time visitors—to tell a well-rounded story. Our dual-crew approach allowed us to document both meaningful conversations and the natural flow of the event without missing key moments.

Despite filming in challenging high-noon conditions, we leaned into the environment to preserve the raw, outdoor authenticity of the experience. The final video serves as a long-term promotional asset that the organization can use to grow awareness, increase attendance, and support future events.

Process & Workflow

Strategy & Pre-Production

Collaborated with the organization to define the core message:
- Highlighting community, accessibility, and passion for beekeeping
Developed interview talking points tailored to multiple audience types:
- Board members
- Current members
- Prospective members
- Community visitors
Planned logistics for filming a live outdoor event, including:
- Coordinating interview flow
- Identifying key moments and activities to capture
- Preparing for full sun, mid-day lighting conditions

Production

Dual-Crew Execution:
- One crew focused on interviews, capturing candid, conversational responses.
- One crew captured b-roll, documenting:
  - Event interactions
  - Demonstrations
  - Natural moments of engagement and community connection
Outdoor Filming Approach:
- Shot at high noon, embracing natural light to maintain an authentic, documentary-style feel.
- Maintained flexibility to adapt to live event pacing and spontaneous moments.

Post-Production

Editing & Storytelling: Wove together multiple perspectives to create a cohesive, engaging narrative.
- Balanced interviews with b-roll to keep pacing dynamic and visually interesting.
Color Grading: Enhanced natural tones while preserving the bright, outdoor atmosphere.
Audio Engineering: Cleaned and balanced audio across multiple interview setups in an outdoor environment.
Motion Graphics: Added subtle elements to reinforce messaging and provide structure.

“Working with Absorb was a joy. The video they did for our club has received nothing but compliments. They are very knowledgeable and professional.”

Jerry Green
President, White Lick Beekeepers Association