OBJECTIVE
Capture architectural photography of the Mooresville Public Library to showcase Sunco Construction’s renovation work, highlighting the design, craftsmanship, and functionality of the updated spaces
SCOPE: Photography, Creative Direction, Photo Editing
OUTCOME
The final collection of 108 images provides Sunco with versatile assets to reinforce their reputation for quality work.
The final photography set successfully captures the transformation of the Mooresville Public Library, showcasing Sunco Construction’s work in a clean, professional, and visually compelling way. These images provide a valuable asset library that highlights both the scale and detail of the renovation, reinforcing Sunco’s expertise in creating functional, thoughtfully designed spaces. The cohesive collection allows Sunco to effectively communicate the impact of their work to clients, partners, and the community.
Overview
We partnered with Sunco Construction to create a comprehensive visual library that documents the transformation of the Mooresville Public Library. Through intentional planning and detailed execution, we captured each space in a way that emphasizes both form and function.
By working closely with Sunco and the library team, we ensured that key features and design elements were highlighted from multiple perspectives. The final collection of 108 images provides Sunco with versatile assets for marketing, proposals, and digital use. These images reinforce Sunco’s reputation for quality work while showcasing the scale and thoughtfulness behind the renovation.
Process & Workflow
Strategy & Pre-Production
Collaborated with Sunco and the Mooresville Public Library team to identify:
Key spaces and features to highlight
Unique design elements and upgrades
Priority angles and perspectives for each area
Planned the shoot to take place outside of operating hours to ensure clean, distraction-free environments.
Created a shot list to ensure full coverage of the facility and maximize efficiency during production.
Production
On-Site Photography: Captured each space from multiple perspectives to showcase layout, flow, and design intent.
Focused on both wide architectural shots and detailed compositions to highlight craftsmanship and materials.
Lighting & Composition: Utilized available light and supplemental techniques to maintain a natural, balanced look.
Carefully framed each shot to emphasize symmetry, depth, and spatial relationships.
Maintained a consistent visual style across all areas of the library to create a cohesive final set.
Post-Production
Photographic Editing: Applied clean, consistent color correction to ensure accurate representation of materials and lighting.
Retouching: Removed distractions and refined details to create polished, professional final images.
Delivered a curated set of 108 high-resolution images ready for use across multiple platforms.
“I would highly recommend Absorb! Their team truly knows what they're doing and has a way of making even the most complex aspects of business branding and marketing feel easy and manageable.”
Shaena Hopwood
Client Relations Manager, Sunco Construction