OBJECTIVE

Create a simple, easy-to-manage website that supports the growing OFC community, communicates their mission, and allows them to collect RSVPs for upcoming events.

SCOPE: Information Architecture, Content Revisions, Copywriting, UI Design, UX Design, Graphic Design

OUTCOME

Outdoorsmen for Christ now has a clean, functional website that serves as a central hub for their community.

The site makes it easy for visitors to understand their mission, stay updated on events, and get involved. With built-in RSVP functionality and a user-friendly backend, the organization is equipped to manage and grow their online presence independently. The result is a practical, sustainable solution that supports their mission without unnecessary complexity.

  • Purpose-Driven Structure: Focused on essential pages to keep the site simple and effective.

  • Built for Independence: Squarespace platform and training empower the team to manage updates themselves.

  • Clear Messaging: Copywriting supports quick understanding and encourages engagement.

  • Event-Focused Functionality: RSVP tools streamline communication and participation.

  • Minimal, Scalable Design: Clean design allows the site to grow without becoming overwhelming.

Overview

We worked closely with Outdoorsmen for Christ to build a clean, functional website that reflects their mission while staying simple enough for their team to manage independently. By combining thoughtful structure with clear, approachable messaging, we created a site that makes it easy for visitors to learn about the organization and get involved. The integration of RSVP functionality allows the team to efficiently manage event attendance and engagement. We also provided hands-on training to ensure long-term sustainability without reliance on outside support. The final result is a focused, minimal website that serves both the organization and its community.

Process & Workflow

Strategy & Information Architecture

  • Collaborated with the team to define the core needs of the site:

    • Communicate the mission and values

    • Promote events and gather RSVPs

    • Provide a central hub for updates and communication

  • Developed a streamlined site structure with four key pages:

    • About

    • Events

    • Blog

    • Contact

  • Focused on clarity and simplicity to ensure easy navigation for all users.

Copywriting & Content Development

  • Wrote all website copy to reflect the organization’s tone:

    • Community-driven

    • Straightforward and approachable

  • Structured content to be clear and scannable, helping visitors quickly understand the purpose of the organization and how to get involved.

Design & Development

  • Built the website on Squarespace for ease of use and long-term maintainability.

  • Created a custom theme based on their brand direction, ensuring a cohesive look and feel.

  • Designed with a minimal approach to:

    • Keep the focus on content and events

    • Reduce complexity for both users and administrators

  • Implemented RSVP functionality within the Events page to streamline event management.

Training & Handoff

  • Provided hands-on training for the Outdoorsmen for Christ team:

    • How to update content

    • How to add and manage events

    • How to maintain the site moving forward

  • Ensured the team felt confident managing the platform independently.

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