OBJECTIVE

Design and develop a bilingual website for Westlink to clearly communicate their healthcare advocacy services while creating a simple, easy-to-manage platform for ongoing updates.

SCOPE: Information Architecture, Content Revisions, Copywriting, UI Design, UX Design, Graphic Design

OUTCOME

Westlink now has a clear, professional website that effectively communicates their healthcare advocacy services to a broader audience.

The bilingual structure expands accessibility, while the clean design and thoughtful messaging help build trust with users navigating important healthcare decisions. With an easy-to-manage backend and scalable structure, the site provides a strong foundation for ongoing growth and communication.

  • Bilingual Accessibility: Designed to serve both English and Spanish-speaking audiences.

  • Clear Communication: Simplified complex healthcare services into approachable messaging.

  • Trust-Focused Design: Clean, calming visuals support credibility and reassurance.

  • Built for Independence: Squarespace platform and training enable easy internal updates.

  • Scalable Structure: Designed to grow alongside Westlink’s services and outreach.

Overview

We partnered with Westlink to build a website that reflects the clarity, compassion, and professionalism at the core of their services. By structuring content in both English and Spanish, we ensured accessibility for a broader audience navigating complex healthcare decisions. The site was designed to communicate trust and guidance while keeping the user experience straightforward and easy to navigate. Through thoughtful copywriting and a clean visual system, we translated a nuanced service offering into clear, approachable messaging. The final result is a scalable, easy-to-manage platform that supports both patient communication and long-term growth.

Process & Workflow

Strategy & Information Architecture

  • Worked with the Westlink team to define:

    • Core services and messaging

    • Key user needs during sensitive healthcare situations

    • Structure for bilingual content delivery

  • Developed a streamlined information architecture that supports:

    • Clear service explanations

    • Easy navigation across both languages

    • Quick access to contact and support information

Copywriting & Content Development

  • Wrote all website copy with a focus on:

    • Clarity and simplicity

    • Compassionate, reassuring tone

    • Professional credibility

  • Structured messaging to guide users through complex topics in a way that feels approachable and supportive.

  • Adapted content for bilingual presentation to ensure consistency across languages.

Design & Development

  • Designed a custom Squarespace theme aligned with Westlink’s brand direction.

  • Focused on:

    • Clean, calming visuals

    • Strong readability

    • Clear hierarchy of information

  • Built a responsive website that performs well across all devices.

  • Implemented a bilingual structure that allows users to easily navigate between language options.

Training & Handoff

  • Provided hands-on training for the Westlink team:

    • Updating content in both languages

    • Managing pages and structure

    • Maintaining the site long-term

  • Ensured the team could confidently manage the platform independently.

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